As a business advisor, I am always fascinated by the choices both small and large businesses make when it comes to creating company values. The challenge is to cut through to what is real. What matters. And not let them be hijacked by marketing. Too often organisational values are fluff pieces used more for marketing than what they should be – organisational direction and strategy.

Lots of businesses have been pivoting and changing how they work to suit the current climate. Social media giant, Instagram has not been exempt from that, recently announcing it too will be pivoting and will no longer be a photo sharing app, rather they will be focusing more on video and entertainment content after seeing the success of competitors like Tiktok and YouTube.