The marketing science v art debate began in 1945’s Journal of Marketing, where Paul D. Converse (a scientist) first explored marketing as a scientific practice, going against popular belief at the time. Since then, both sides of the argument keep coming up and opposing each other, with (usually) plausible reasoning to their claims. The classic marketing era would lean more to art, compared to the modern, digital era where marketing is more scientific.
As a business advisor, I am always fascinated by the choices both small and large businesses make when it comes to creating company values. The challenge is to cut through to what is real. What matters. And not let them be hijacked by marketing. Too often organisational values are fluff pieces used more for marketing than what they should be – organisational direction and strategy.Read Story
Lots of businesses have been pivoting and changing how they work to suit the current climate. Social media giant, Instagram has not been exempt from that, recently announcing it too will be pivoting and will no longer be a photo sharing app, rather they will be focusing more on video and entertainment content after seeing the success of competitors like Tiktok and YouTube.Read Story
Martin McKenzie, our resident expert in all things government, grants, tenders and incentives has put together a resource library of COVID 19 Business Support. The library includes links to both state and federal COVID 19 resources available.Read Story
Often, making the transition from employee to entrepreneur can be the first time someone has had the opportunity to manage their own time. While being your own boss can be exciting and empowering, it can take some strategy to get your time working for you.Read Story