At the centre of any go-to-market strategy is four crucial decisions. Which customers to target, what technologies to apply, what organisational identity to assume and how to position the business against competitors. To complicate matters further, the decisions are interdependent. The customers you choose to target greatly influence the technology you need to apply and the organisational identity to assume.

So often we set goals, or, even more often, we don’t even get to the goal-setting stage before we start on a path, possibly with every good intention of achieving something worthwhile.

Social capital in your business

The Business Centre, with the help of local branding experts Ronnoco, reveals an adjustment to the Business Centre's brand icon - an expression of ‘business as usual’ but conducted at a safe distance out of respect and care. In the words of CEO Steve Wait …"it’s not forever it simply tells the story of where we and our customers are now."

Our IT specialists give you their 4 top tips for running your business across webinars and video conferencing platforms professionally during the COVID19 pandemic