About 

Melanie Renfrew is a business advisor, mentor and business owner with more than 20 years of experience across business ownership, human resources, recruitment, construction and retail. Her first-hand experience spans starting, growing and managing businesses. 

Melanie helps business owners navigate common challenges, strengthen their foundations and build businesses that support their goals, time and lifestyle. 

Specialties 

• Business planning and strategy 

• Customer journey mapping and customer experience 

• Marketing funnels, lead generation and client conversion 

• Recruitment, onboarding, performance coaching and team culture 

• Business systems, processes and operational efficiency 

• Pricing, profitability and sustainable growth 

Approach 

Melanie takes a practical, encouraging and people-centred approach. She works closely with business owners to understand their goals, identify what may be holding the business back and focus on the actions that will make the greatest difference. 

Her focus is on simplifying complexity, developing achievable plans and helping clients move forward with greater clarity, confidence and momentum. 

Strengths 

As a business owner, advisor and HR professional, Melanie understands the human and operational sides of business. She helps clients see how their marketing, customer experience, team, systems and finances work together. 

Her experience allows her to identify opportunities to improve the customer journey, build capable teams, streamline processes and reduce pressure on the owner while seeing the bigger picture. 

Mission 

Melanie enjoys helping business owners gain clarity and feel more in control—creating strong businesses with valued customers, supported teams and practical systems that enable sustainable growth, greater freedom and a business that works for them.