Some people come to Josh before they’ve even registered their business. They have an idea, some courage, and a lot of questions, and they just need someone to help them take the first steps without feeling silly for asking.

Others are already in it. Working solo, building income, trying to figure out how to grow without burning out or making an expensive mistake.

And some have already found some success, but they’re at a point where they want to pressure-test their thinking, make sure they’re not missing something, and have someone in their corner who’ll be straight with them.

Josh works with all of them.

Josh has spent the last 15 years on the same journey many of his clients are on, starting with his own businesses in hospitality, learning the hard way what works and what doesn’t, then working with hundreds of small businesses just like yours across NSW, and now running a multi-site manufacturing and distribution operation responsible for teams, cashflow, and the full weight of commercial decisions.

Along the way he’s sat across the table from most situations a small business owner faces, from single parents building their first flexible income, skilled tradespeople and professionals who are exceptional at what they do but were never taught how to run a business around it, migrants building something from nothing, and established operators who’ve outgrown the way they set things up.

He brings that experience to every conversation, without ego or judgment.

His advice covers the full range of what small businesses actually need:

• Registering and structuring properly from day one – so you’re not untangling the wrong setup two years later
• Strategy and planning – not a 50-page document, a clear direction you can actually act on, and the tools for you to be able to do it yourself in future.
• Marketing and brand – finding customers, keeping them, and building something they remember
• Financial performance – understanding your numbers and making them work harder
• Hiring and team building – how to bring on employees without everything else going sideways
• Digital tools and systems – the right technology for your stage of business

Josh’s approach is direct and practical. He’ll tell you what he sees, not what you want to hear. And he’ll work through it with you.

With dual MBAs in Entrepreneurship and Marketing and 15 years of hands-on experience across hospitality, wholesale, retail, logistics, transport, and manufacturing, he’s seen enough to know what works. More importantly, he remembers what it costs when it doesn’t.